Fernando Moreno has been waiting for a kidney transplant for about two years. His Philadelphia hospital connected him with a pilot project called the Great Social Experiment. This project pairs patients with “angel advocates” who share their stories on social media to find potential donors. Although Moreno hasn’t yet found a donor, the program has shown promising results. Two patients at Temple University Hospital have found donors, and one is preparing for surgery. The program aims to create a blueprint for future kidney donations by combining social media outreach with storytelling. Living kidney donations are rare but can offer better matches and longer-lasting results.